Conmebol’s Ongoing Trust in Findasense for Strategic and Creative Agency Role

May. 08, 2024

The South American Football Confederation - CONMEBOL - recognized as one of the most important and respected confederations in global football, once again entrusts Findasense, a 360-degree creative agency specializing in Brand Experience, as the strategic and creative agency for the development of all institutional campaigns of the Confederation, as well as those of the CONMEBOL Libertadores for the next 3 years.

Findasense, which has been working alongside CONMEBOL in comprehensive communication for the Copa América USA 2024™, will now begin working on communication for the CONMEBOL Libertadores - "The Eternal Glory," one of the most important football tournaments globally, entrusted with the strategy and creativity of all its campaigns in traditional media as well as their implementation across all digital channels. Additionally, it will be responsible for the comprehensive development of campaigns for the Confederation's institutional communication, including strategy and campaign development to manage and maintain its image, reputation, and relationships with its various stakeholders.

For this purpose, Findasense has established a hub composed of an interdisciplinary team covering Project Management, Intelligence, Planning, and Creativity, thus ensuring all necessary strategic and creative capabilities for the campaigns. This team will be prepared to develop real-time content, adapting to trends and responding swiftly to situations requiring an immediate response, such as crisis management.

Esteban Pineda, CEO of Findasense Americas commented:

"It is a great honor and at the same time a huge challenge to work for one of the most desired brands in the region, and we celebrate CONMEBOL's renewal of trust in Findasense. Our mission will be to continue collaborating in consolidating the brand's leadership through emotions and authenticity, offering exciting content and breaking paradigms to further accelerate its positioning in the market. We are committed to creating innovative campaigns, tailored to each platform, and strategically connecting with audiences, both in digital and traditional channels, to further strengthen this great brand."