Director Joe Otting Joins Accomplice Media

Nov. 28, 2024

Accomplice Media, the commercial and content production company led by Executive Producer Amy McIntyre, has added Director Joe Otting – perhaps best known for his ability to perfectly get at some emotional truths that resonate with viewers – to a directing roster that includes Pete Henderson, Leo Hoorn, Carrie Stett, David Serota and Damien Toogood. 

Accomplice is represented on the East Coast by Strike-This;  Jen Giles & Partners in the Midwest, and AG Represents in the West Coast and Texas.

Since joining Accomplice Media, Otting wrapped a campaign for Elevance Health; as well as CVS. He also recently worked on the regional Super Bowl spot for Jewel-Osco supermarkets.

McIntyre noted that she’s had the privilege of working with Joe for many years, and it felt like a natural next step for him to join the Accomplice Media roster.

McIntyre said:

"Joe’s attention to every moment and detail elevates the final outcome, ensuring each project is both captivating and meticulously crafted. I’m thrilled to continue our collaboration and to support his work through this partnership.”

 

Prior to joining Accomplice, Otting worked via his own solo commercial production company, OGO Films. Some of his standout work includes spots for Home Depot, Craftsman, Illinois Lottery, Corona Hard Seltzer, Hilton, Bayer, Moosehead Lager, and The Palm Beaches. His work garnered numerous awards for excellence in commercial production, including a recent Gold Hugo for branded content.

For Otting, his decision to join Accomplice centered on their proven expertise in commercial production and their strong reputation for delivering standout campaigns for top brands and agencies.

Otting said:

“The chance to collaborate with a team I’ve worked alongside for many years was incredibly appealing. Accomplice has a strong understanding of the evolving landscape of brand storytelling, and their ability to connect me with new opportunities made this an easy decision.”

 

Otting added:

“I’m always looking for a place where bold ideas are encouraged, and storytelling is front and center, and Accomplice offers exactly that. I thrive in environments where I can push boundaries, experiment with new approaches, and create work that speaks to people on a deeper level. Accomplice gives me the freedom and support to do that.”

 

A long-time Chicago resident, Otting began his career as a production manager at BBDO before transitioning into directing. In addition to his stand-out commercial work, Otting has directed features, most notably “Already Dead,” a suspense thriller for Sony Pictures starring Academy Award-winner Christopher Plummer; and “Under New Management”, a crime comedy with Emmy-nominated Chris Diamantopoulos, voted #1 by viewers after its Showtime premier that Martin Scorsese observed, “It reminds me of that sub-genre of films in the 1940s at Warner Brother’s: the comic-gangster film.”

Regarding his new work for Elevance Health via HIVE Content Studio, Otting noted:

 “What I loved most about this project was its emotional core. Tapping into that deep, instinctive drive to protect one’s family and translating it into visuals that inspire connection and hope—it’s the kind of challenge that reminds me why I love to direct. Seeing it all come together was incredibly fulfilling.”

 

Jon Eckman, the former Group Creative Director at Havas Worldwide who’s worked with Joe previously said:

 "Throughout my career I've always counted on Joe to deliver that sublime combination of storytelling with gorgeous filmmaking which he continually delivers."

 

For Otting, his 2025 creative goal is to simply, “create campaigns that move people.”

Joe Otting said:

“I want to tell stories that feel authentic, whether it’s a brand film or a single visual moment, and bring a level of artistry that elevates the entire campaign. I’m also excited to explore new ways of storytelling, like blending cinematic techniques with emerging technologies, to create spots that feel fresh and innovative. But at the core, my goal remains the same: to make every project memorable, meaningful, and undeniably cinematic.”