Fiat 500 campaign goes label-free for London Fashion Week

Fiat 500 campaign goes label-free for London Fashion Week

Sep. 09, 2019

When it’s all about labels at London Fashion Week, the Fiat 500’s latest campaign, incorporating social, digital and DOOH across the UK’s capital, features the iconic car with nothing but the word ‘THIS’ above it, and ‘You can’t put a label on style’, below.

So, not a logo in sight… after all, style speaks for itself.

The Fiat 500’s provocative ‘LOSE THE LABELS’ campaign has been created by krow Communications to appeal to people who tend to follow their own style rather than that seen on the catwalk.

The campaign encourages people to visit LOSETHELABELS.NET, a tongue-in-cheek mock-Fiat landing page with all labels removed.

The work breaks on 9th September to coincide with London Fashion Week, with posters running across major DOOH sites in London alongside supporting social posts.

Kate Barrett, Fiat Brand Communications Manager, said:

“The Fiat 500 is an iconic car and instantly recognisable all over the world. Matching this fact with our latest campaign, we are in the privileged position of being able to lose some of our overt branding and what better time to do this than during label-obsessed London Fashion Week.” 


Nick Hastings at krow Communications, added:

"Of course it helps that the Fiat 500 is a bit of a looker, but nonetheless it’s ironic that in this case the best way to get a brand noticed is not to mention the brand name at all."

Related News

Apr. 03, 2020

Fiat Goes "All In" with Three Stunning Italian Fashion Collaborations and a Fully Electric 500

Great Guns director Federico Mazzarisi helms the striking films that showcase the new car and three one-off models from Bulgari, Armani, and Kartell

Jun. 18, 2019

DFS Celebrates 50 Years of Bringing Comfort to the Nation

The campaign will run through press, radio, social, digital, OOH and in-store channels

May. 21, 2019

Fiat 500 Celebrates Individuality In "Lose The Labels" Outdoor Campaign By Krow

The 500 Rockstar and 500 Star models are part of the new Fiat 500 range.

Latest News

May. 25, 2020

Battersea and FCB Inferno Launch "Rescues to the Rescue" Film

The film first aired this weekend during Britain’s Got Talent and will be amplified across TV, VOD and social media throughout May and June

May. 22, 2020

TBWA\Media Arts Lab Wins Best of Show for Apple "Bounce" and Agency of the Year in ADC 99th Annual Awards

“Bounce”, done with Pulse Films and Framestore, was also awarded Best of Discipline in Advertising