Fidelity International appoints MEC to transform media activity

Sep. 15, 2016

Fidelity International, a provider of world class investment solutions and retirement expertise, has selected MEC as its media agency following a pitch process.

MEC, which won the business following a review handled through Oystercatchers, will support Fidelity’s ambitious growth plans and intention to take its media focus beyond press and OOH supporting the promotion of its fund management and platform distribution businesses to both end investors and investment professionals.

Fidelity aims to build on its position as an investment leader and substantially grow its business, alongside increasing the awareness of its role as a provider of retirement solutions.

MEC will help to evolve a media strategy for the Fidelity UK business, join up all media activity across digital and traditional platforms and adopt a data-led approach to media planning and strategy.

The agency’s work will support Fidelity’s increasingly bold creative activity following its appointment of Grey London as its agency in July 2015.

James Harris, Head of Marketing for UK Financial Services at Fidelity said: “With changing client behaviours and the growth of digital, the need to be insight driven and optimise content across communication channels is paramount, so we wanted a partner with a strong strategic platform and a good understanding of our brand, end consumers, and financial advisers.  Coupled with MECs passion, curiosity, energy and desire to understand our business they’re an ideal fit.”

Jason Dormieux, CEO at MEC said: “We have a mutual focus on using data to get under the skin of target audiences both in terms of attitude and behaviour. MEC’s experience in understanding how people make financial decisions, drawn from our bespoke Momentum research, means we are incredibly well placed to help Fidelity continue to excel in the future”.

 “We’ve been overwhelmed by the response and we have now given up our day jobs to focus on our passion full time,” added Danny Core, lead vocals for Broken Witt Rebels, who took to the stage this evening in Cannes.