"Flowers Say It Best" In New Teleflora Valentine's Day Campaign

Jan. 29, 2020

Teleflora, the world’s leading floral delivery service, today announced its Valentine’s Day floral bouquet lineup with a brand-new campaign, “Flowers Say It Best,” showcasing how gifting a beautiful bouquet of fresh flowers is undoubtedly the best way to show someone they are loved.  With so many ways to celebrate Valentine’s Day, anything other than flowers just might send the wrong message… literally.

Launching today across YouTube, Facebook, Instagram, Pinterest, and Twitter, the playful 15-second and 6-second spots optimized for social media show humorous scenarios that result when other gifts—a teddy bear, a box of chocolates, and a BFF mug—do the talking.

Danielle Mason, vice president of consumer marketing, Teleflora, said:

“Americans are participating in Valentine’s Day more than ever before. Whether you’re celebrating love’s special holiday with your significant other, family, best gal pal, or yourself, gifting a Teleflora Valentine’s Day bouquet, thoughtfully hand-arranged and hand-delivered by a local florist, is the perfect expression of love and appreciation.”

 

The campaign was developed by The Wonderful Company’s in-house creative team, Wonderful Agency, in partnership with director Lorena Medina and led by executive creative director Mayumi Tatsuta.

Mayumi Tatsuta said:

“On Valentine’s Day, there are so many gift-giving options that compete for the spotlight. The best way to cut through the clutter and show your love in a meaningful way is by gifting a thoughtful Teleflora bouquet, because flowers say it best.”

 

“Flowers Say It Best” is an extension of Teleflora’s overarching “Love Out Loud” brand platform, which launched during Christmas 2017. This Valentine’s Day, celebrate all the unique ways to Love Out Loud by gifting a stunning Teleflora bouquet—always made by hand and hand-delivered by a local florist, and ready to be enjoyed the moment it arrives at the door.