GLP Creative's Gary Land Directs "Our Game" For Apple

GLP Creative's Gary Land Directs "Our Game" For Apple

Jul. 09, 2019

Apple’s new Shot on iPhone campaign travels to India, the second most populous country in the world, in a multidimensional portrait of the country’s collective passion for Cricket. Directed by Gary Land and produced by GLP Creative for TBWA|Media Arts Lab, “Our Game” takes the viewer on a journey from skinny alleyways to beachside pitches - all captured with striking beauty on the iPhone.

Director/DP Gary Land began as a photography legend in the snowboarding industry, and sports and athletes have been enduring subjects for the director/photographer. Behind each image and film is a physical and emotional story. "Our Game," is no exception - but this time the sport was unfamiliar and the technology hand-held. In other words: a welcome adventure of discovery.

Extensive planning and four filming teams were essential to capturing varied expressions and textures of Cricket with range of players, game styles, and locations. Practiced in the usage of large-scale camera packages, the teams delighted in the fact that the iPhone proved to be the perfect tool - allowing for a relaxed intimacy with the subjects and a sense of immersiveness in the action.

Gary Land comments:

“It was an honor and inspiration to work on this campaign. It opened my eyes on so many levels, from the terrific experience of working professionally with the iPhone to the eye opening wonder of India, and a true enthusiasm for Cricket. It’s the kind of project that changes you forever.”


In addition to “Our Game, “ Land has directed and photographed numerous large-scale ad campaigns from Nike to AT&T to Coca-Cola, and collaborated with the likes of Stance Socks, Undefeated, and Bodega, who've all designed products that feature Gary's images. Among his past projects are books of photography, including “AI” (Allen Iverson) the result of a decade long collaboration with the legendary NBA Hall of Famer. Another, “Born To Play Baseball,” documenting the Dominican Republic’s intense love and domination of the sport, first brought Land to the attention of the Media Arts Lab creative team with whom he collaborated on “Our Game.”

Land is a founding member and featured talent at GLP Creative, a commercial production company and creative content house featuring award winning directors and photographers who know how to maximize content for clients. A combined expertise in broadcast and print makes them a full-service partner to some of the largest brands in the world. GLP has built dynamic campaigns for clients such as Nike, Puma, Under Armour, Titleist, NASCAR, Squarespace, Cadillac, Nyquil, and Jack Daniels. Its list of agency partnerships include Wieden Kennedy, Publicis, Arnold, CP+B, Studio 6, Deutsche, Olson and 77 Ventures.


Related News

Jul. 17, 2019

Nissan and TWBA RAAD Present BioColor - DNA for the new Nissan Altima

Now your own DNA can help you select the color of your new car

Jun. 04, 2019

TBWA Belgium and Play Sports give fans hope by showing greatest football moments of fallen team

The main sponsor of the home team KV Mechelen wanted to inspire fans and players by showing in football anything is possible.

Feb. 05, 2019

Meet The Clasico Dogs: The dogs that love football just as much as you do!

SNIFF wants to show that mix breed rescue dogs can be a loving part of the biggest football rivalry in the world.

Latest News

Oct. 01, 2019

Director Nick Spooner's Circle K Campaign Will Have You Speaking Fleet

Six Hilarious New Spots Produced by PRISM for Taylor

Oct. 01, 2019

Superfrau. Athlete or mother-you shouldn't have to choose

On's campaign shows triathlete Nicola Spirig combining being an Olympic athlete with being a mother of three.