Klick Health's Hundreds Employees Giving $100 Bills To Unsuspecting Recipients

Dec. 17, 2021

If you were given a $100 bill to make a difference in someone else's life, what would you do?

That’s the question at the core of Klick Health's new holiday video showing hundreds of its employees bringing joy (and often tears) to unsuspecting people across the U.S. and Canada. For every YouTube view of the aptly named "#SpreadJoy" holiday video, Klick will donate $1 to Make-A-Wish Canada to help spark joy for children with critical illnesses.

The three-minute production features many of the 630 Klicksters who, after volunteering for the feel-good project, each received a $100 bill with the simple directive to use it to spread joy. Many took the opportunity to give back to local business and public service providers who have been there for them throughout the pandemic.

Some pooled their dollars together, others went solo – all wearing their festive "Klick blue" holiday scarves and self-filming a wide range of kind gestures, which left many recipients speechless and teary-eyed, and even prompted some to ask for a hug. The emotional footage collectively builds to the video’s crescendoing message that “When you give joy, you get joy.”

Chief Creative Officer Rich Levy said:

"We were blown away by how thoughtful, empathetic, and astoundingly creative Klicksters were in putting $100 bills to great use to spread joy. Beyond coming up with really meaningful ways to pay it forward, they also serve as the cinematographers, location scouts, and stars of our 2021 holiday video. We couldn’t be prouder of how everyone, including our in-house production team, collaborated and put so much heart and soul into it.”

 

Among the video’s many moving moments:

• Bringing a stranger to tears by paying for a new transmission and tires for their car
• Surprising a neighborhood coffee shop barista with a $100 tip
• Hiring a five-piece brass band to entertain residents of a retirement community
• Leaving $20-bill-filled envelopes on random car windshields with the note “Just Because”
• Brightening a bad-weather day for a school crossing guard with a $100 bill and a “thank you for being you and dancing even when it’s raining”
• Bringing Christmas early with toys for four young siblings who lost their parents during the pandemic and giving their grandmother $4,000 to help with their care

According to Klick’s Chief People Officer Glenn Zujew: 

"One single act of kindness can inspire many more, and we hope that our holiday video inspires other companies to #SpreadJoy. We can’t thank our Klicksters enough for continuing to prioritize giving back, in keeping with our people-first culture and values, and we are excited to announce that the video is also supporting Make-A-Wish to bring joy to children with critical illnesses, too."

 

Klick today pledged to donate $1 for each of the first 10,000 YouTube views of "#SpreadJoy" to Make-A-Wish Canada. The company is also adding Make-A-Wish to its internal Klick it Forward giving platform for the month of December so employees can direct the corporate donation dollars they receive to the charity.

Sheila Rees, Executive Vice President, Development, at Make-A-Wish Canada said:

"Every child deserves a childhood full of joyful holiday experiences. We are incredibly inspired by Klick Health for this wonderful opportunity and strong belief in our mission. This generous gift will spark joy that will rejuvenate and help our wish kids cope with the stress of fighting a critical illness and create hope for brighter days ahead." 

 

By The Numbers: How Klick #SpreadJoy

• 630 employees volunteered; each received a $100 bill to #SpreadJoy 
• 284 acts of kindness were filmed across 15 states and six provinces (Some acts were not filmed at the request of recipients)
• A notable amount of joy (31%) was spread to local business and public service providers, such as baristas, restaurant servers, bus drivers, and garbage collectors
• 1,704 video clips were submitted (including giving moments, post-giving reactions, and b-roll footage)
• 10:28 hours’ worth of footage
• 38 hours spent reviewing footage
• 270 hours in post-production