LGBTQ Nonprofit Callen-Lorde released New Brand Identity by Mother Design
Jan. 04, 2018
LGBTQ nonprofit Callen-Lorde has just revealed a new brand identity, by Mother Design, inspired by guerrilla marketing during the AIDS crisis in the 1980s.
For nearly 50 years, Callen-Lorde has been a revolutionary leader in the LGBTQ health space, offering comprehensive health services free of societal judgement. In 2019, Callen-Lorde will open a brand new 25,000 square foot facility in Brooklyn.
Matt Van Leewen, Design Director at Mother New York, said:
"Callen Lorde's new identity is an homage to their activist roots. The bold and empowering use of typography and color creates a unique anti-corporate identity that sets it apart from any other operator in the healthcare space. With the new identity elements, we set a foundation that we can build on for many years to come."
Related News
The Artfor's — Art for More: Artists Save Lives
The #ArtForArmenia charity online auction launched in favor of Insurance foundation for servicemen and Vahe Meliksetyan foundation
Madwell Creates New Brand Identity for Trust for Public Land
Madwell was retained for the design assignment in February 2021
doodooc.com Celebrates Its Launch on Product Hunt
Generative music visualization platform doodooc.com sets its rocket on Product Hunt
Latest News
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content
Apr. 26, 2024
Dublin Samaritans Launch Restorative Campaign Featuring Collaboration with Dublin-Based Artist Joe Caslin
Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending