Lucky Harnesses Curiosity and A Charco Cow For NOT The Oak Cliff Film Festival's Trailer

Lucky Harnesses Curiosity and A Charco Cow For NOT The Oak Cliff Film Festival's Trailer

May. 27, 2020

Like many events, the Oak Cliff Film Festival was faced with cancelling due to the pandemic. Instead, they launched NOT The Oak Cliff Film Festival - a livestream screening and filmmaker Q&A taking place on Thursday, June 4th, which - as this wonderfully awkward trailer starring Colton White relates - is definitely not a film festival. With quirky comedy that speaks to a curious time, the trailer-directed by Adam Littke and edited by Elizabeth V. Moore of Lucky for agency The Richards Group-offers welcome relief and an invitation to be entertained.

The trailer, “From Charco With Love,” is a lead-up to NOT The Oak Cliff Film Festival, which will feature a short film block by Oak Cliff Film Festival alumni with a post-screening discussion co-moderated by filmmaker David Lowery (A Ghost Story, The Old Man & The Gun, Green Knight) and Oak Cliff Film Festival Director Barak Epstein.

Ashton Campell, Oak Cliff Film Festival Producer, says:

“After canceling the Oak Cliff Film Fest this year, we decided to bring everyone something they can’t go to. Hopefully this trailer gets everyone excited about what’s not not happening instead...and let's face it, we've all had conversations with inanimate objects at some point while sheltering in place.”


According to The Richards Group Art Director Nick Denman, as the team was developing the NOT concept with the festival team, they recalled that director Adam Littke had filmed a short in someone’s backyard that abided by all of the social distancing guidelines.

Denman relates:

“It made us realize that these guys had all of the technical and creative ability to make something really intimate, even when everyone is 6-10 feet apart.”


Copywriter Benjy Joung adds:

“Because of an immense faith in the creative process, everyone felt they were free to experiment and explore. This was doubly important, since it’s hard to say whether any of us understood more than 60% of the words we were yell-talking through our masks.”


Director Adam Littke explains:

“There is nothing more exciting as a director than to receive a script like the one from The Richards Group for NOT The Oak Cliff Film Festival. When creative is this good it’s hard to mess it up. Fortunately for everyone, and the internet, we didn’t. It was a dream collaboration, a dream team if you will.”


That team includes the team at Lucky, all working virtually from their home studios, including editor Elizabeth V. Moore. Moore describes editing the trailer as a process of pushing the boundaries with everyone’s encouragement, and playing with pacing to deliver uncomfortable moments and the right amount of confusion. Is this really happening? Or not?

Editor Elizabeth V. Moore concludes:

“With everything that is going on during the pandemic, this was an opportunity to embrace something playful and fun. The creative community doesn’t stop, we live to create - and sometimes adding levity is just what we need to get through.”

Related News

Jun. 16, 2020

Ad of the Day | Mongoose Is "Electrified" In New Brand Film

As the world begins to open up, “Electrified” is a filmic vision of momentum and possibility...

May. 20, 2020

Lucky Expands Design and Animation Representation With Award-Winning Talent

Includes Already Been Chewed and Plenty...

May. 11, 2020

Lucky Expands Representation Collaboration With Samuel Guthrey

The collaboration is a return home for Gay Guthrey, who relocated to Austin two years ago

Latest News

Jul. 06, 2020

BMW, Jung von Matt and White Horse Music are Taking the Podcast Charts by Storm

The story stems from the pen of the creatives at Jung von Matt/NEXT ALSTER

Jul. 06, 2020

Global Creative Leaders Discuss Business Challenges At "Advertising Around the World" Panel

Four One Club Board members including chair Susan Credle of FCB Global to speak on July 14 panel