Maltesers Calls On The Nation To Join AR Scavenger Hunt For Escaped Bunnies

Maltesers Calls On The Nation To Join AR Scavenger Hunt For Escaped Bunnies

Jan. 28, 2020

Mars Wrigley brand Maltesers is supporting the return of its Maltesers Bunny variant with a new campaign featuring an augmented reality partnership with Snapchat.

The Maltesers Bunny 2020 Campaign, created by AMV BBDO, breaks ahead of the Easter period on 27th January and will run across Instagram, Facebook, Snapchat and on posters.

AMV BBDO’s creative focuses on the theme of several delicious, malty and mischievous Maltesers Bunnies escaping from the factory. The campaign calls for the nation’s help to contain the bunnies, which are “breeding like rabbits”, and incentivises everyone to get out and find them. It shows the bunnies breaking through a layer of chocolate, and urges people to “See Them, Catch Them, Eat Them”.

The partnership with Snapchat involves the platform’s first-ever AR scavenger hunt, allowing seekers to virtually catch a bunny for the chance to win the £5,000 prize. People are invited to scan the Snapcode on Maltesers’ OOH posters in order to take part. In-store, shoppers can win a daring day out by just checking online if they have caught a bunny.

Related News

Feb. 05, 2020

BBDO's Greg Hahn and Chobani's Leland Maschmeyer Join The One Club for Creativity National Board of Directors

Board members are elected in a vote by The One Club membership and serve two-year terms

Feb. 03, 2020

Asda Tells Shoppers "Don't Compromise" on Valentine's Plans

The ad launched on Saturday, February 1, and runs on TV, VOD and YouTube for two weeks.

Jan. 31, 2020

Snickers Reveals Its "Solution" For Fixing The World's Out-Of-Sortsness In New Super Bowl LIV Ad

The spot will air during the third commercial break of the first quarter of Super Bowl LIV

Latest News

Feb. 27, 2020

Ad of the Day | StreetEasy Reassures New Yorkers "It's Okay to Look"

The real estate platform with Preacher takes inspiration from pulp noir style to remind New Yorkers of what they are missing from their home

Feb. 27, 2020

Global Best of the Best Effie Awards Champion World's Most Effective Marketing Efforts

Entry deadline is 31 March 2020 and the winners will be announced in September 2020