No Need To Stop Consuming To Consume Better

Apr. 04, 2022

For the past 13 years, Greenweez, a European leader in the sale of organic and eco-responsible products online, has made it its mission to make organic and responsible consumption accessible to as many people as possible. 

The small company, still unknown to the larger public, has nevertheless experienced a significant expansion in France and Europe over the past few years, with the launch of their online marketplace in early 2021.  

Today Greenweez offers more than 125,000 references of organic and eco-responsible products all selected according to strict criteria. For each everyday product, you can find an eco-responsible alternative (organic, vegan, made in France, second hand, zero waste, sustainable... on Greenweez.com 

Already the leader in France and Europe in the online organic supermarket sector, Greenweez's ambition is to become THE reference marketplace for responsible consumption in Europe by offering hundreds of thousands of organic and eco-responsible products, from food to furniture, from fashion to reconditioned goods, from leisure to beauty and hygiene products. 

This year, the brand is going further and is returning to TV with a new explosive campaign aimed at explaining the full extent of the Greenweez offer.

This new film features a community that has chosen an ultra-environmentally friendly lifestyle, mostly through a zero-consumption approach. And within this community, one family stands out in particular, enjoying a house equipped with all the modern comforts. 

Among this community, one family stands out and enjoys a house equipped with all modern comforts. 

How can this family be accepted in this community? Because they buy all their products on Greenweez.com! A reconditioned connected watch, organic vegetables, toys, or sustainable and eco-designed kitchen utensils, with more than 125,000 eco-responsible products, Greenweez offers ecological variants of virtually any everyday product. Because with Greenweez, before we decide to forgo consumption entirely, we can choose to consume better every day with more environmentally friendly products. 

For this film, Greenweez chose a strong narrative: follow the father during his daily jog. Bit by bit, through his journey, we discover the community and the inhabitants’ way of life: a man fishing with a hand-crafted harpoon, another struggling to shower with cold water.  

Gilles Fichteberg, Co-Founder, ECD, Rosa Paris said:

"For this project, we were lucky to work with Augusto Zapiola Gimenez, a brilliant Argentinian director who has been collecting awards for over 20 years. He has both a great comedic style and a great finesse. It's this balance that totally seduced us."

 

A film that uses humor and comedy to convey a simple message summarized by the campaign’s claim: No need to stop consuming to consume better. 

Gilles Fichteberg added:

"We chose to use humor to communicate our offer, in line with our communication last year. Indeed, responsible consumption and the urgent climate situation are extremely serious subjects, but we are convinced that humor is an excellent way to mobilize and unite around these themes. Once again, we were accompanied by the masterful hand of all the Rosa and Remind teams, and the fantastic director Augusto Zapiola Gimenez. In line with our campaign of last year, we chose to use humor to communicate our offer. Indeed, responsible consumption and the climate emergency are extremely serious subjects, but we are convinced that humor is an excellent way to mobilize and unite around these themes."

 

Media company Re-Mind PHD collaborated with Greenweez to bring the film to TV and set the brand up as a sponsor on France’s Top Chef. The film will be on TV and online starting April 3^rd. 

Three short product-oriented versions will complete the communication plan starting April 4, each focusing on a product offering (furniture, food and cooking), as well as a billboard for the TV show TopChef starting April 13.                                                                                        

Greenweez is also evolving its graphic identity with a new logo designed by ROSA PARIS, which reflects its desire of becoming a more modern brand while still holding on to its green roots and concern for protecting the environment.