O Globo Changes its Logo & Brings an Exclusive Edition to Celebrate International Day of Pride

O Globo Changes its Logo & Brings an Exclusive Edition to Celebrate International Day of Pride

Jun. 29, 2021

As a way to promote gender equality and diversity, O GLOBO published this Monday, June 28th, a special edition for the International LGBTQIAP+ Pride Day. Created in partnership with BETC HAVAS São Paulo, the newspaper makes a thematic change in its logo, for the first time in 95 years of history, alluding to the political and social movement.

The unprecedented initiative brings a special publication for the date, which has the participation of several columnists and LGBTQIAP+ influencers, highlighting the community in different sectors. In addition, it features a super poster with the pride flag stamped in an eight-page format, with content on the back about the history of the LGBTQIAP+ movement in an almanac format.

The newspaper’s special edition follows the absence of the famous Paulista Avenue LGBTQIAP+ Parade due to Covid restrictions, for the second year in a row. “If LGBTQIAP+ pride was not heard on the most famous avenue in Brazil, now it can be read all over the country”, the digital film’s voiceover says promoting the campaign.

The cross-platform project also brings a special podcast program and three lives scheduled for June 28, 29 and 30 on the brand’s YouTube and Facebook channels to debate themes and issues of the LGBTQIAP+ community.

Every day, through its editorials, in print and online, O GLOBO has been deepening issues of the LGBTQIAP+ population in articles and actions under the values of respect for the others and diversity, in its multiple manifestations. These are also values and principles shared by Grupo Globo and Editora Globo by creating internal selection processes and people development actions.

Related News

Oct. 22, 2021

Colossus Refreshes Athenahealth Brand Identity

The agency won AOR duties for the health-tech company in September 2020

Oct. 20, 2021

Neil A Dawson & Company Brings ASICS "Sound Mind, Sound Body" To Life

With a Very Innovative Packaging Design

Latest News

Oct. 25, 2021

Agency Troup Officially Launches with Matt Dimmer and David Whaite at the Helm

Announcement comes on heels of several project wins

Oct. 25, 2021

PartyCasino's High-Octane Ad Offers Exclusive Access to the World of Formula 1

Boutique VFX and finishing house Stone Dogs works with SNAP LDN