Publicis Groupe Israel Shines a New Light on the Word "Terrorism"

Nov. 29, 2022

This year, the International Day for the Elimination of Violence against Women coincides with a unique time in Israel.

This day falls just before the formation of a new government; a government that will consist mostly of politicians from the militant right wing.

These politicians from the militant right wing, who will soon become ministers of the next government, are known for their aggressive tactics when it comes to dealing with national terrorism. But what they don’t prioritize is the terrorism that happens inside the homes of many: the terrorism of domestic abuse, which thousands of women in Israel experience on a daily basis.

In fact, in past governmental elections, they have opposed creating legislation that would punish men for their actions - leaving the women of Israel even more vulnerable to domestic violence.

Publicis Groupe Israel and the "No to Violence Against Women" Association created a campaign to disrupt and catch the attention of viewers by using statements that elected members of the new government said themselves in past news clips and repurposed them in order to convey a clear message to the officials:

“Now that you have regained central control, you have a responsibility to fight against Women’s Violence with the same determination that you use to fight against national terrorism”

Because violence against women, is terrorism.