RFSUs New Ad Campaign: Turning the Worst into the Best for Targeted Success

RFSUs New Ad Campaign: Turning the Worst into the Best for Targeted Success

Nov. 07, 2023

According to research, nearly half (47%) of all women experience disrupted sleep during menopause, and viewership data indicates that the age group is overrepresented in spending sleepless nights in front of the TV.

With that as a startingpoint, RFSU created a targeted TV commercial, where the viewers are offered an exclusive nighttime discount on RFSU's new menopause product line.

Anette Otterstrom, Communication & Brand Manager at RFSU AB said:

"Our range includes seven different products designed to alleviate menopausal symptoms in various ways. With the “Dream Deal”, we have not only found a way to speak directly to the target audience but can also match the offer with a discount to assist women in managing the challenges that menopause can bring, lowering the threshold for a good night's sleep."

 

Isak Landaboure Lengholm, CD at Valtech Radon said:

"This is our response to the eternal debate in the advertising industry about tailoring ads for the target audience. Sometimes, it's as simple as investing in discounted ad slots during the worst airtime instead of shooting in the dark with generic advertising messages."

 

Related News

Apr. 03, 2024

Yale Highlights Irrational Security Measures in new Campaign by Valtech Radon

In their new concept "Security made Simple" by creative agency Valtech Radon, the smart security company puts light on the unconventional solutions

Nov. 23, 2023

Pantene Launches Campaign Celebrating the Power of Hair to Express Identity After Coming Out

Pantene now launches the fourth chapter of its #HairHasNoGender initiative

Nov. 09, 2023

Beatles Vinyls Unlock Early Access to Eton's Latest Limited-Edition Collection in new Campaign

Eton allows The Beatles’ biggest fans to be the first to purchase the collection

Latest News

Jun. 17, 2024

Digital Front Desk for Brand Consistency: The Top Benefits

In today's fast-paced and highly competitive business landscape, maintaining a consistent brand image is crucial for success

Jun. 17, 2024

Audible & Fold7 Invite Listeners to Explore Limitless Worlds through Audio

Amazon's Audible has announced the launch of its first-ever global brand marketing platform