Rosa Paris and SNCF Voyageurs Show why Taking the Train Offers More Freedom

Apr. 05, 2023

Since January 1, 2020, SNCF Voyageurs has reunited all of the SNCF Group's passenger rail transport activities and expertise, for both daily and long-distance trains, with Transilien in Ile-de-France, the regional TER, TGV INOUI, OUIGO, INTERCITES to travel across France and Europe, and its online travel agency SNCF CONNECT.

The SNCF Group has recently adapted its brand strategy to its new organisation, with the aim of making it stronger and more transparent, and SNCF Voyageurs has since become a leading brand in all of these domains and for its customers.

By regrouping all of its activities around a collective commitment to simpler, more accessible and responsible mobility by train, SNCF Voyageurs made a strategic choice to encourage the option of train travel and stand out among its competitors in all its markets.

With 15,000 daily trains, 2,500 destinations and 5 million journeys every day, SNCF Voyageurs is now the brand with the most complete and efficient range of train offers on the market. A brand that intends to convince every customer to choose train travel with SNCF Voyageurs.

To affirm this ambition, SNCF Voyageurs is starting a new adventure, accompanied by its agency Rosa Paris, with the launch of its first brand film "Born to Be Wild", a timeless ode to freedom. The film launches April 3 across TV, cinemas and digital, just as the warm weather – and the itch to travel - returns.

Freedom has historically been associated with road trips so, by using the iconic Steppenwolf hard rock song "Born to Be Wild", considered around the world as a veritable anthem to the open road, SNCF Voyageurs aims to make trains a new symbol of that freedom, in line with the times, now a collective freedom, without constraints, accessible to everyone, and respectful of the planet.

Because SNCF Voyageurs' mission is to give everyone the opportunity to travel, to travel more, and to travel better, SNCF Voyageurs is making the train a mode of transportation that offers a new vision of freedom.

It gives passengers the chance to turn travel time into useful time by going about their business and freeing themselves from the concentration needed to avoid road accidents and the mental burden of traffic.

It offers the freedom to create collective life moments, to experience moments of sharing, laughter, games, and serenity with friends, family and those you meet along the way.

It extends time for those who live life at 100 miles per hour, giving them the opportunity to enjoy several days in one, to be able to take a morning dip in a creek in the middle of nature, to have lunch at a brasserie in Lyon, and to end the day in a Paris nightclub.

It’s an opportunity to discover different regions, close to home, in every corner of France, and even beyond its borders. And it’s the best way to visit France, to experience its exceptional sites, culture, nature, and gastronomy.

It allows us to live life to its fullest today while showing consideration for tomorrow, to reconciling mobility with the protection of the planet. It’s the ecological choice par excellence for travelling, with 5 times less CO2 emissions than an electric car, 14 times less than a gas car, and 65 times less than a plane.

With 15,000 trains serving 2,500 destinations every day, for SNCF Voyageurs, the train is freedom.

Olivier Reinsbach, Director of Communications for SNCF Voyageurs said:

"With our SNCF Voyageurs brand, which combines our offers and expertise, we wanted to use this first campaign to affirm our conviction that trains are the new freedom, an excellent solution for meeting people’s needs for mobility as much as possible while protecting the planet. It’s also an invitation to everyone to choose travel by train, and a company pledge to serve them with 15,000 trains and 2,500 destinations."

 

Delphine Drutel, Vice President of Rosa Paris added:

"We had a threefold creative challenge: to convey the brand’s strength, support its vision, and generate a desire to travel. Using "Born to Be Wild", an iconic song associated with road trips, was, for us, the best way to illustrate this transition from yesterday’s freedom to today, to show the modernity of travelling by train, the joy, the encounters, and the values of sharing and discovery that we associate with travel."