Sony Interactive Entertainment are Pleased to Debut their Latest Spot for PlayStation VR2

Sony Interactive Entertainment are Pleased to Debut their Latest Spot for PlayStation VR2

Nov. 28, 2023

Sony Interactive Entertainment and adam&eveDDB are pleased to debut their latest spot for PlayStation VR2, "Feel A New Real".

The new campaign features a launch film that explores the immersive experiences that PS VR2 offers.

Shot from the point of view of the protagonist, we follow them through extraordinary worlds: from the cockpit of a space craft under attack, crashlanding in a mysterious village, running from hostile locals, before finally falling through a well and onto the back of a Tallneck, in a world reflecting Horizon Call of the Mountain.

As events unfold, we see and hear the protagonist’s heartbeat through epic sound effects and on-screen graphics. As their pulse quickens, viewers gain a deeper sense of the immersion and the heightened emotions that PS VR2 offers.

Related News

Apr. 10, 2026

CATSAN Turns Fashion Items into "Luxury Litter Trays"

"Luxury Litter Trays" is an unexpected new campaign from the Mars brand CATSAN™, with the support of adam&eve\TBWA

Apr. 08, 2026

Marmite Launches new Campaign to Get People Cooking with the Savoury Spread

The print and out-of-home campaign, titled "Dishes of Love and Hate", features close-up images of delicious-looking

Mar. 31, 2026

The IAMS Brand Delivers Whole-Body Health for "Smooth Deliveries" at Home

Humorous campaign highlights IAMS PROACTIVE 5 system supporting pet digestive health

Latest News

Jun. 19, 2026

EE Launches "Toy Story 5" Inspired DCM Collaboration Helping Families Talk Online Safety

Launching nationwide from 19th June, the campaign marks EE’s first bespoke cinema collaboration of this scale

Jun. 19, 2026

Terre d'Abeilles Spotlights the Real Cost of a World Without Bees

Campaign from TBWA Paris spotlights the direct impact of an ecological crisis on household purchasing power