Spotify Italy and Dentsu Creative's Campaign Explores Summer Hit Symptoms

Jul. 11, 2024

A city park with a carousel and an ice-cream cart; a basketball court that becomes the perfect location for a summer barbecue; a bus stop in Wes Andersonian tones called SANTA FE: the new Spotify campaign for the Estate 2024 playlist immerses us into a dreamlike atmosphere, where the suburban summer is dominated by summer hits and their contagious symptoms.

The concept comes to life in one long video and three shorter cuts in which different characters can't help but dance and sing to Pedro, the new music cover of Raffaella Carrà's unforgettable hit.

The Dentsu Creative Italy’s campaign was produced entirely in-house by Dentsu Creative Studios in collaboration with InGood, directed by Riccardo Fregoso in his debut behind the camera. Fregoso has won over 150 national and international awards including 27 Cannes Lions, 10 D&AD Pencils, 3 Grand Prix Eurobest and the Grand Prix Lia along his creative career.

The soundtrack of the campaign is Pedro by Jaxomy, Agatino Romero, Raffaella Carrà, the hit that has recently generated 6.2 billion views on TikTok reaching number one on Spotify's Viral 50 Global charts.