Sprite Delivers a Slam Dunk with Apache

Sprite Delivers a Slam Dunk with Apache

Aug. 12, 2022

When you change the iconic color of your bottle, you hire the best colorist. Apache's Quinn Alvarez worked on the new Sprite campaign featuring NBA stars Trae Young of the Atlanta Hawks and Anthony Edwards of the Minnesota Timberwolves that introduces the world to their crystal clear bottle. Switching from green to clear made Sprite’s bottles a different, and arguably better, kind of green – the clear plastic is easier to recycle. The bottle may be different, but it’s still the same Sprite you love.

Related News

Mar. 07, 2024

Dee-Dee Riley-Dunn and Christina Tuck Join Majority

Creative agency Majority has made two hires Dee-Dee Riley-Dunn and Christina Tuck

Nov. 06, 2023

"Fluent in Amor": Match Group's Chispa and Majority Join Forces to Celebrate Bicultural Love

Match Group's Chispa the leading dating platform in collaboration with creative agency Majority

Mar. 13, 2023

GM Marketing Campaign "Make History" Honors SWAC and HBCUs Legacy

General Motors unveils a new marketing campaign created by the award-winning creative agency Majority

Latest News

Apr. 18, 2024

Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment

After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices"

Apr. 18, 2024

Citroen Winks at Construction Delays with an Epic Ice Ballet Choreographed by BETC Paris

When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car