Sprite Delivers a Slam Dunk with Apache
Aug. 12, 2022
When you change the iconic color of your bottle, you hire the best colorist. Apache's Quinn Alvarez worked on the new Sprite campaign featuring NBA stars Trae Young of the Atlanta Hawks and Anthony Edwards of the Minnesota Timberwolves that introduces the world to their crystal clear bottle. Switching from green to clear made Sprite’s bottles a different, and arguably better, kind of green – the clear plastic is easier to recycle. The bottle may be different, but it’s still the same Sprite you love.
Related News
Dee-Dee Riley-Dunn and Christina Tuck Join Majority
Creative agency Majority has made two hires Dee-Dee Riley-Dunn and Christina Tuck
"Fluent in Amor": Match Group's Chispa and Majority Join Forces to Celebrate Bicultural Love
Match Group's Chispa the leading dating platform in collaboration with creative agency Majority
GM Marketing Campaign "Make History" Honors SWAC and HBCUs Legacy
General Motors unveils a new marketing campaign created by the award-winning creative agency Majority
Latest News
Apr. 18, 2024
Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment
After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices"
Apr. 18, 2024
Citroen Winks at Construction Delays with an Epic Ice Ballet Choreographed by BETC Paris
When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car