Stokke Encourages Families to Pull up a Chair in their New Global Campaign

May. 04, 2023

Creative agency B-reel has launched a series of films for children’s furniture brand Stokke promoting its range of  highchairs and seating solutions for babies, toddlers and beyond. 

The campaign films show families  interacting with each other around the table. They highlight the benefits of Stokke’s highchairs, which allows children to experience eye contact, growth and creativity - all which lead to unexpected and surprising moments of connection.

In one film, a baby goes on an adventure into space without leaving daddy’s embrace, while in another, eye contact turns into a staring contest in the style of a Western duel. Another film shows how a magic trick by an older sibling outclasses a mother’s game of peekaboo with her baby.

Using the tagline “Good things happen when we sit together,” the campaign shows that Stokke’s range of highchairs makes bonding from the beginning even easier. Each of the highchairs enables a different type of communication and development for parent and child. For example, the Tripp Trapp highchair and all Stokke’s chairs allow a parent and child to see eye to eye and experience surprising and warm moments of interaction while Stokke Nomi inspires active sitting and lets the child practise social participation. 

Designed to support both growing bodies and minds, the Stokke seating range brings a baby to the table and to the heart of the family. Stokke seating allows a baby to learn and develop alongside their family while offering the freedom to move, actively participate and improve learning. Tested to the highest safety standards, Stokke’s award-winning seating range is a testament to more than 50 years of experience and expertise.

Running on digital, social media, online video, TV and through retail and public relations, the year-long campaign underlines Stokke’s expertise in seating and how it encourages moments of closeness between parents and children around the table.

Marijke Coopmans, global brand communications director at Stokke, said:

“The table is where we take the time to slow down, connect, listen and learn from each other. In this campaign we show the hidden value behind the simple act of sitting together.  Well done to B-Reel for bringing to life the wonderful contribution Stokke chairs make to family life. This campaign beautifully portrays the role that our highchairs play in enabling families to interact with each other.”

 

Afshin Moeini and Christian Poppius, Creative Directors at B-Reel said:

“This campaign portrays moments of closeness in heartfelt, creative and playful ways, all sparked from a simple thing as eye connection. So the next time your kid challenges you to a staring contest, accept, and enjoy the ride.”