StrawberryFrog Doubles Down on Creativity: Sonderup Promoted to Co-Chief Creative Officer as Agency Turns 25

Aug. 02, 2024

StrawberryFrog, Ad Age’s 2024 Purpose-Led Agency of the Year, has promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo.

StrawberryFrog's dual CCO structure is not a personnel change it's a strategic power move. By pairing complementary leaders, StrawberryFrog is injecting diverse perspectives into their creative DNA. In an industry where buzzwords often outpace real innovation, StrawberryFrog's creative excellence and Movement Thinking™ continue to set the pace. As the advertising world evolves, this leadership approach signals StrawberryFrog's intent: not just to adapt, but to lead the charge. 

Scott Goodson, CEO and Founder of StrawberryFrog said:

"Nick’s been bringing the heat creatively so we’re promoting him to Co-CCO. Why? Because right now, in this crazy economy, the big fish - we're talking Fortune 500 - are desperate for creativity. They've squeezed every last drop out of efficiency. Now they need ideas that'll make consumers give a damn. Nick is delivering that creative spark. It's not rocket science, it's just good business where great storytellers inherit the earth." 

 

Nick Sonderup, StrawberryFrog’s Co-CCO said:

“StrawberryFrog isn't just another agency where everyone talks big. This outfit actually does what huge clients need and want, we just do it totally differently than the corporate agencies. StrawberryFrog gets it done. Bold moves? They're not just buzzwords here - they're the bread and butter. We’re assembling a new team to deliver the work that actually moves the needle.”

 

Goodson said:

"Nick and Tyler are the agency's twin creative turbos. What matters is moving product and helping clients make money. Period. This industry changes faster than a TikTok trend. 'Creative boundaries'? StrawberryFrog's been around for 25 years? In agency years, that's practically Jurassic. But here's the thing - we're not some crusty dinosaur. We've survived by evolving, by staying hungry. These CCOs are focused on what keeps the lights on: results."

 

Tyler DeAngelo, Co-Chief Creative Officer, StrawberryFrog said:

"Nick's promotion and our partnership as Co-CCOs represents the fullest definition of how creativity is developed, nurtured, and realized in a modern agency environment. Creativity is not a monolith. It doesn’t happen in silos. The best creative is forged through collaboration from all directions. I’m excited to advance the idea exchange Nick and I have engaged in the past few months."