SuperValu Launches Warm and Festive "Consider Christmas" TV Spot

SuperValu Launches Warm and Festive "Consider Christmas" TV Spot

Nov. 08, 2018

Following the recent launch of the new ‘All Things Considered’ platform for Ireland’s largest supermarket chain, SuperValu, creative agency, TBWA\Dublin, has followed up with a festive spot that encourages customers to ‘Consider Christmas’.

The new TV ad, a cheerful and lyrical spot, reflects the warm and familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’ from the musical, Oliver! – itself a Christmas movie tradition! Throughout the spot, we see a montage of genuine customers from all walks of life and staff from stores around the country as they tell the story of the value of shopping at SuperValu and their experience of Christmas.

Tara Clifford, SuperValu Strategy Marketing Manager, comments:

“All Things Considered’ as a platform stretches across every aspect of our business. It’s great that we can approach Christmas with charm and warmth, while still being true to what we stand for.”

 

Paul Arthurs, Senior Art Director at TBWA\Dublin, comments:

“The Irish grocery market is a highly competitive one – even more so at Christmas. We wanted to create a spot that brings a sense of festive warmth, one that gives us an opportunity to talk to customers in a more relaxed way. The sheer number of people featured throughout the ad, while challenging, let us show just how varied Christmas is for different people - but what ties everyone together is value found at SuperValu.”

 

The campaign launches Thursday 8th November. The TVC will be supported by cinema, radio, retail-focused executions, digital, VOD, and social media.

Related News

Nov. 06, 2018

du Fitness Challenge: No distractions. No excuses!

#WalkTheTalk, motivating its employees and inspiring the wider community to commit to the challenge and lead more active and healthy lives

Sep. 26, 2018

Ad of the Day | Two mannequins have the night of their lives in TBWA/NEBOKO's new Hudson's Bay commercial

TBWA\NEBOKO has created a campaign to visualise the brand line  ‘Everything comes to life at Hudson’s Bay’.

Oct. 05, 2017

The Dutch Masters Return to Amsterdam after Hundreds of Years in Russia

TBWA\UNITED give the public a sneak peek of the momentous arrival of the Dutch Masters at the Hermitage Amsterdam

Latest News

Nov. 13, 2018

Hustle Expands to the West Coast

Partizan Headlines Live-Action Roster Led by Partner/Talent Agent Mike Lobikis

Nov. 13, 2018

Lucky Post's Seth Olson Brings Optimism and Hope to Animated Anti-Bullying Spot

Olson crafted the piece as a catharsis, based on experience, and is being released as digital short for Cary Scott Counseling.