Teayan and Reezalt Present: "Can't Wait For You"

Oct. 27, 2021

• Overview & Creative Challenge: 

Teayan is a small Armenian business that produces handcrafted herbal teas and delivers an impeccable experience to any tea lover. Though the brand has a loyal customer base, it was struggling to get its name out there with a strong, identifiable and bold advertising campaign. 

• Creative Solution: 

The creative solution by Reezalt showcases how desirable Teayan is even for the boiling water that can't wait to meet its tea.

• The Objective: 

The ad's visual, copy, and main placement support each other to create a cohesive and relevant message that will build upon the consideration stage of the audience and ultimately lead people to be aware of the brand. An integrated social media marketing strategy will target those who see the ads to further build on the awareness of the brand. 

The copy reads "Yerum em Cankutyunic"; which translates to I'm boiling from desire to see you. The copy hints at 3 messages: 

• Before having tea the tea bag and boiling water have an intimate moment
• Teayan is so amazing even the boiling water can't wait to meet the tea
• The copy hints a tea sexual message indirectly, which provides a certain level of vitality for the campaign