Topps & Jung von Matt SPORTS Make Jose Mourinho (official) Sticker Manager Of The UEFA EURO2024™

Apr. 06, 2022

The Topps Company becomes an official licensing partner of UEFA EURO 2024™. From 2022 onwards, Topps will be the exclusive partner: providing official stickers, trading cards, and collectibles connected to the UEFA EURO and other UEFA national team competitions. For the announcement and activation of the partnership, Topps has signed football legend José Mourinho as its EURO Ambassador to personally select the players that will be included in the Topps collections. In the humorous campaign film #TheSpecialSelection by creative lead agency Jung von Matt SPORTS, Mourinho is presented as the official Sticker Manager of all the national teams for Topps. The announcement spot and the EURO2024 campaign represents the kickoff for a long-term partnership of Topps with both UEFA and Jung von Matt SPORTS.

For the partnership with the biggest and most prestigious football event on a national level in Europe, Topps with Jung von Matt SPORTS signed José Mourinho as EURO Ambassador and testimonial for a long-term campaign. Within the initial announcement spot, Topps and Jung von Matt SPORTS help Mourinho - who has won almost everything while coaching an array of Europe's elite clubs - accomplish the one thing missing from his glittering career: managing a national team - or at least selecting the players of the national teams that will be included in the Topps sticker album.

Patrick Rausch, Chief Marketing Officer EMEA of The Topps Company:

"We are thrilled to be the official partner of one of the most esteemed sporting events in the world. It is a milestone moment for Topps as we celebrate our first partnership with UEFA EURO in the 70+ year history and thus more than special for us. That is why we selected none other than The Special One, José Mourinho, for the announcement. José is a true legend and one of the biggest names within European football. We are proud to announce the partnership with him as our testimonial and a strong partner on our side with Jung von Matt SPORTS who created an already iconic campaign film – showing that commercials from sticker companies can actually be funny and entertaining."

 

Felix Appelfeller, Head of Sponsoring Jung von Matt SPORTS:

"There's nothing that links our childhood to major football tournaments than collecting footballer stickers and trading cards. That is why we are thrilled to be involved in one of the most important partnerships in international football – especially at the start of this new era. The fact that we were able to win José Mourinho as sticker manager and testimonial, plus Topps as a partner who is willing to courageously and consistently break new grounds, means a we will be creating exciting communication for years to come."

 

Already the official partner of the UEFA Champions League™ and all other UEFA club competitions, Topps and UEFA have today announced a partnership for UEFA EURO 2024™, UEFA EURO 2028, and other UEFA national team competitions including the UEFA Nations League Finals and the UEFA Women's EURO 2025. Topps, which earlier this year became part of Fanatics, a leading global digital sports platform, will become UEFA’s new and officially licensed partner from 2022 to 2028, providing exclusive stickers, trading cards, and collectibles connected to UEFA EURO 2024™ in Germany as well as upcoming events.

The film on the partnership between Topps and UEFA EURO 2024™ was created and produced by Jung von Matt SPORTS in cooperation with the production company 27 Kilometer Entertainment GmbH as well as directed by prestigious director and producer Peter Lydon.