Wildfarmed Transforms Lunchtimes and Landscapes with "Life Changing Bread"
May. 15, 2024
Wildfarmed, the UK's leading regenerative food and farming company, has launched its first major advertising campaign to celebrate its "life-changing" bread range now available at Waitrose.
The campaign’s 30-second TVC, "Transforming Lunchtimes and Landscapes," features a disenchanted office worker whose lunch sparks a vivid, animated journey through nature, filled with birds, bees, and butterflies - showcasing the journey from wheat to Wildfarmed’s Life-Changing Sliced White bread.
The marketing campaign includes a TVC, flyposters, digital displays and social ads, with planning and buying by Bountiful Cow, who were appointed to the account earlier this year.
The AV plan includes a run across Prime Video SVOD, following guest appearances by Wildfarmed’s co-founders Andy Cato and George Lamb on Season 3 of "Clarkson’s Farm".
Related News
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
The Collective Takes its Yoghurt Revolution Nationwide with First National TV Campaign
Marking a step change in brand investment, the activity is The Collective's first masterbrand TV campaign
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration