84 Lumber: The Entire Journey

9.9

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

House, Garden

The full, uncut 84 Lumber Super Bowl promotional film. See a mother and daughter’s symbolic migrant journey towards becoming legal American citizens. Contains content deemed too controversial for the original ad and banned from broadcast.

Credits

Advertising Agency:

Brunner, USA

Director:

Cole Webley/ Sanctuary Content

Date:

February, 2017

More from 84 Lumber

84 Lumber: Mars 10.0

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door