Children's Welfare

10.0

Media Type:

Film Film

Country:

Denmark

The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist. Because some children actually do have a reason to be afraid of the dark.

Credits

Director:

Toke Blicher Møller

DoP:

Peter Riis

Creative Director:

Mikke Elung

Executive Producer:

Christian Juliussen

Date:

November, 2020
#goodvertising, NGO,

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