AB InBev: Infected by music
Brand
Agency
Country:
A global cross-brand campaign to celebrate AB InBev's exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals. At the heart of the campaign is an original song and music video made exclusively for AB InBev’s Tomorrowland partnership in collaboration with globally iconic Dutch DJ and producer, Tiësto, and LA producer and DJ, JAUZ. The video aims to get people fired up for Tomorrowland, and allows those around the world who can’t be at the festival in Belgium to get infected by music. The film has multiple versions with different brands highlighted for different markets - it's a cross brand campaign.
Credits
Advertising Agency:
Wieden + Kennedy, Amsterdam, NetherlandsArt Director:
Vasco VicenteHead of Content:
Joe TogneriExecutive Producer:
Tony StearnsCommunications Planner:
Wes YoungGroup Account Director:
Kirk JohnsenAccount Director:
Jonah DolanAccount Manager:
Ben ProutProject Manager:
Janna HarringtonBusiness Affairs:
Michael GravesDate:
July, 2016
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat
There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition
Sep. 23, 2026
Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation
From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality