Absolut: It's in our Spirit
Media Type:
Film
Brand
Agency
Country:
Industry:
Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections.
Credits
Creative Agency:
BBH SingaporeVP Marketing:
Charl BassilChief Creative Officer:
Tad GreenoughHead of Brand Creative:
Sina NeubrandtMarketing Manager:
Filip KiiskSenior Brand Manager:
Ylva LundbergBrand Managers:
Maxime Henain, Oscar Danielsson, Hedda HelgesenAgency :
BBH SingaporeGlobal Leadership:
Joakim (jab) Borgstrom, Adam ArnoldBusiness Leadership:
Lynette Chua, Grace Lee, Alicia Tiong, Paisley Wright, Fran Suffling, Marina Atanassova, Lauren GilliesStrategy:
Lilli English, Faraaz Marghoob, Aarohi DhirProduction:
Wendi ChongBlack Sheep Studio:
Eddie Jackson, Sally Liu, Eva Loo, Sok Wah Leow, Lee Adamson, Christopher Leow, Pang Wei Fong, Tammy QuahStink:
Andrew Levene, Fran Thompson, Kelly BrownPhotographers:
GL Askew II, Conor McDonnell, Sean Marc LeeDate:
November, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation
From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality
Sep. 23, 2026
Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow
The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth