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Access Israel: People. Not Symbols
Media Type:
Ambient
Brand
Agency
Country:
Industry:
The disabled parking sign is an international symbol. But yet, many drivers ignore it.
So, in order to raise public awareness for "International Day of Persons with Disabilities" on December 3, 2017,
We replaced thousands of disabled parking signs all over Israel with a real person's picture
Credits
Advertising Agency:
Leo Burnett IsraelDate:
November, 2017
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