Acura: The test

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Mullen Lowe U.S.’s new ad for Acura promotes the automaker’s high safety ratings with a twist on the typical crash test dummy spot. “The Test” is driven by a standard format but takes things in a slightly different direction. It opens with a technician posing what appear to be incredibly lifelike dummies in the car, later revealed to be real people. The catch is delivered right before the car crashes into a wall, with the delivery of the line “When you don’t think of them as dummies, something amazing happens” a shot showing that the vehicle is in fact populated by your typical crash test dummies, we’ve just been seeing things through the technician’s eyes.

Credits

Advertising Agency:

Mullen Lowe, USA

Chief Creative Officer:

Mark Wenneker

Executive Creative Director:

Margaret Keene

Art Director:

Paul Foulkes

Copywriter:

Chris Ford

Producer:

Dustin Oliver

Senior Business Affairs Manager:

Davina Turnbull

Assistant Business Affairs Manager:

Nickie Kolb

Music Supervisor:

Danica Bates

Director of Art Production:

Kate Shoults

Senior Art Producer:

Alison Brislin

Managing Director:

Cameron McNaughton

Group Account Director:

Nicole Neopolitan

Account Director:

Courtney Calvert

Senior Account Executive:

Kylie Mugg

Product Knowledge Director:

Curtis Millward

Director:

Peter Thwaites/ The Corner Shop

Executive Producer:

Anna Hashmi

Producer:

Jay Shapiro

DP:

Joost van Gelder

Executive Producer:

Marlo Baird

Editor:

Bill Smedley

Assistant Editor:

Ben Foushée

Producer:

Barbara Healy

Executive Producer:

Kate Hitchings/ Electric Theatre Collective

Set Supervisor:

Ryan Knowles

Lead Flame Artist:

Giles Cheetham

Matte Painting:

Dave Gibbons

Colorist:

Aubrey Woodiwiss

Executive Producer:

Scott Ganary/ 740 Sound

Mixer:

Larry Winer, Stephen Dickson

Sound Designers:

Rob Marshall, Chris Pinkston

Sound Design Producer:

Jeff Martin

Associate Producer:

Geena Richard

Composers:

Ben Salisbury, Geoff Barrow

Casting Agent:

Shane Liem

Date:

October, 2015

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

Sep. 23, 2026

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth