Ad of the Day | ArtHelps: RESISTRUMENTS
Media Type:
Film
Brand
Agency
Country:
Industry:
A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the "Resistruments" campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weapons, which were created out of war scrap and include a violin made from a missile warhead, a cello crafted from parts of a carrier rocket and a guitar with a body fashioned from a fuel canister used to refuel Russian tanks.
Credits
Advertising Agency:
Jung von Matt, GermanyCreative Principal:
Matthias HessCreative Director MoB:
Sven KratzschHead of Research & Development:
Boris NollSenior Copywriter:
Gerd SeemullerSenior Art Director:
Andreas SteybeSenior Digital Artist:
Dominik SchmutzerSocial Media Strategie:
Henri von-der-HeidenExecutive Assistant:
Julia EisenmannDate:
December, 2023More from Arthelps
Arthelps: Rebuilt From Memories
9.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door