Ad of the Day | Battersea: The Bond

9.0

Media Type:

Film Film

Brand

brand

Agency

agency
Battersea, the animal welfare charity, has today unveiled a new brand platform and 360 campaign in its first work by New Commercial Arts, led by an emotional short film titled "The Bond".

Credits

Advertising Agency:

NCA, London, UK

Founder/CCO:

Ian Heartfield

Creatives, film:

Charlotte Prince, Loriley Session

Creatives, Print:

Alex King, Raymond Chan

Founder/CEO:

James Murphy

Head of Client Service:

James Derrick

Account Director:

Janki Shah

Account Manager:

Jeff Baker

Founder/CSO:

David Golding

Senior Planner:

John Blight

Founder/Head of Production & Operations:

Matt Craigie-Atherton

Agency Producer:

Olive Andrews

Project Manager:

Kristina Evetts

Executive Director, Client Team:

Gerry Ridgway

Business Director:

Jane Ridehalgh

Production Company:

Magna Studios

Director:

Hector Dockrill

Producer:

Theo Hue Williams

Executive Producer:

Isobel Conroy

Founder/Exec:

James Sorton

DOP:

Joel Honeywell

1st AD:

Paul McCann

Production Manager:

Smera Kumar

Production Assistants:

Nerissa Gomez, Daragh McCann

Date:

February, 2024

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges