Ad of the Day | Bell: Connection is Everything

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Canada

The text to your mom and dad. The family gathering captured over a Ring camera. The forgiveness message sent to a loved one. These are the small moments that bring us closer together. For 145 years, Bell has played a fundamental role in facilitating these essential human connections, reaffirming its dedication to helping individuals and businesses forge meaningful relationships with each other, their communities, and the wider world.

Credits

Advertising Agency:

Zulu Alpha Kilo, Canada

Chief Creative Officer:

Jenny Glover, Brian Murray

Chief Design Officer:

Stephanie Yung

Creative Director, Copywriter:

George Ault, Marco Buchar, Dane Boaz

Creative Director, Art Director:

Jacob Gawrysiak, Kevin Sato, Juan Torres

Design Directors:

Jeff Watkins, Damian Simev, Trong Nguyen

Designers:

Gabe Santiago, Ana-Marija Matic, Dejan Djuric

Clients:

David Kennedy, Peggy Paré, Linda Di Luzio, Julie Baillargeon, Francois D'Amour

Account Team:

Jaya Rizzi, Ela Profka, Ali Beallor, Alyse Thompson, Jacob Northfield

Chief Strategy Officer:

Maxine Thomas, Heather Segal

Executive Director, Comms Planning & Technology:

Sean Bell

Group Strategy Director:

Sarah Yim

Senior Broadcast Agency Producer:

Revital Grunberg

Executive Producer:

Laura Dubcovsky

Integrated Producers:

Ian McCartney, Jess Howard

French Agency:

lg2

Media Agency:

Media Experts, Bell Media

Media Team:

Zac MacLellan, Vanessa Mammone, Patrick Fitzgerald, Tony Tang, Emma West, Syed Uzair Haider, Ossy Meza

Date:

October, 2025

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