Ad of the Day | Born Free Foundation: The Bitter Bond
Media Type:
Film
Brand
Agency
Country:
Industry:
Most lions in South Africa are born and raised in captivity. Keepers charge tourists to hug and take photos with them. Then, when they grow too big for cuddles, they’re sold to trophy hunters and shot in private game reserves. Not only is this cruel and inhumane practice legal, but it’s flourishing in South Africa.
Credits
Advertising Agency:
Engine London, UKCreative Team:
James & JasonDirector:
Daniel SallesDate:
September, 2019More from Born Free Foundation
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