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Ad of the Day | Bradesco: The Quest

9.0

Media Type:

Brand

Agency

Country:

Brazil

Industry:

Financial Services

The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled “The Quest”, the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together – playing in the backyard, telling stories, and even trimming the Christmas tree.

Credits

Advertising Agency:

Almap BBDO, Brazil

President and CEO:

Filipe Bartholomeu

CCOs:

Luiz Sanche, Pernil

Creative Directors:

Daniel Chagas Martins, Daniell Rezende, Daniel Oksenberg

Creatives:

Daniel Chagas Martins, Daniell Rezende, Daniel Oksenberg

AV Production:

Diego Villas Boas, Charles Nobili, Amanda Arcaro, Marlette Cella

Client Services:

Maysa Oliveira, Daniela Teixeira, Fabíola Loureiro, Yohanna Maia, Camila Reis, Gabriela Leal, Karina Cabral, Marina Nascimento, Kauan Mattos, Gabriella Faria

Comunity Manager:

Nayara Carvalho

CSO:

Joao Gabriel Fernandes

Planning:

Rafael de Andrade, Bruna Trevizan Pinge, Lucieide Oliveira, Lucas Carvalho

CDMO:

Rafaela Alves

Media:

Mel Carvalho, Ana Carolina Campos, Diego Bonatti, Leonardo Montuori, Fernanda Mariano, Milena Hellen dos Santos, Beatriz Tavares, Tom Martins, Beatriz Lima

Graphic Producer:

Jose Roberto

Graphic Production Coordination:

Rose Ribeiro

Final Edit:

Almap BBDO

Revision:

Eliana Pavan

Art Buyer:

Tereza Setti, Stephanie Biekarck

Executive Production:

Notorious