Ad of the Day | Columbia Sportswear: Get Hiked!
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InGoodTaste, the creative consultancy in collaboration with Columbia Sportswear, is kicking off their spring campaign for Columbia’s new hiking collection, "Get Hiked!" The campaign aims to revolutionize the more somber, hyper-romanticized nature of the way most brands go to market in promoting their hiking gear and apparel, while inspiring people to embrace the vibrant energy and excitement of hiking.
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InGoodTaste, USADate:
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