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Ad of the Day | Corsair: Luggage
Media Type:
Online
Brand
Agency
Country:
Industry:
The creative idea was to avoid all conventional media while attracting the maximum attention. When getting off the plane, passengers flock to baggage claim, where what they're focused on the most is getting their suitcases, checking each bag that comes through to see if it's theirs – so, why not take advantage of this by using competitors’ luggage carousels to get a few messages across?
Credits
Advertising Agency:
Australie.GADExecutive Creative Director:
Philippe BoucheronAccount Team:
Thierry Taglioni, Ulysse BoudotProduction:
Pauline Eluecque, Camille Feraud, Charly CuvillierMarketing & Communication Director:
Martine HaasOperational Marketing Manager:
Murielle PetipharWebmarketing Manager:
Laura ParisOperational Marketing Coordinator:
Gloria PiresDate:
June, 2023
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