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Ad of the Day | Cybersmile: Modern Witch Trials

9.0

Media Type:

Online

Brand

Agency

Country:

USA

Industry:

Public Interest, NGO

JOAN London has created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of cyberbullying and online abuse. The campaign, Modern Witch Trials, which includes a short film directed by Chromista’s Eliza McNitt, aims to raise awareness of online harassment and spark a conversation about finding kinder ways to address problematic behaviour online.

Credits

Advertising Agency:

Joan Creative

Executive Creative Director:

Kirsty Hathaway

Copywriter:

Fiona White

Art director:

Thomas Farrall

Meda Supplier:

Pearl & Dean

Production company:

Chromista

Director:

Eliza McNitt

DOP:

Minka Farthing-Kohl

Audio Postproduction:

Sonic Union/ Rob Ballingall

Managing Partner:

Charlotte Coughlan

VFX:

The Mill

Executive Producer:

Camila De Biaggi

Creative Director:

Matt Pascuzzi

2D Lead:

Yoon Bae

2D Artist:

Lucia Hill Barroso, Jaymin Han, Aditi Khosla, Bhanu Prakash Singh Thakur, Sugankumar R C, Kishore R, Amulya Chandra Nayak, Suraj Kumar, Sathya Narayanan, Jegadeesan Velayutham, Avijit Khamarai, Orsu Balasubramanyam, Sushil Palai, Dilip Kumar Dwivedi, Rahul Prakash Srivastava, Rohit Vardha Raj Vardha, Krishnan Palani, Chetan Shelar, Jagannatham Venkata Rakesh, Jaswantsingh Nikam

Date:

February, 2024