Ad of the Day | DFS: Joy of Home

9.0

Media Type:

TV TV

Brand

brand

Agency

agency
Using the iconic, hand-crafted Aardman characters which first broke with DFS’ Christmas delivery ad last November, this year’s ad focuses on the fact that Autumn and Winter Collection sofas are currently up to half price, with many guaranteed to arrive before Christmas.

Credits

Advertising Agency:

Krow Communications, London, UK

Executive Creative Director:

Nick Hastings

Creative Directors:

Darryl George, Jon Mitchell

Planning Director:

Aileen Ross

Business Director:

Blake Armstrong

Account Managers:

Camilla Renny-Smith, Jo McClatchey

Agency Producers:

Emma Rookledge, Romilly Endacott

Film Production:

Aardman

Director:

Steve Harding-Hill

Producer:

Nick Miller

Cinematography:

Jeremy Hogg

Art Department:

Matt Sanders

Prod Co-Ordinator:

Hannah Campbell

Editors:

Benjamin William Butt, Dan Pask

Post Production:

Aardman, The Mill

Post Producer:

Tom Manton

Storyboard Artist:

Rumpus Animation

Telecine Colourist:

Jon Biggins

Character Design:

Kyrstina Litten

Sound Design:

Evolutions, Jungle

Midia Planning / Buying:

MediaCom

Date:

October, 2017

Latest News

Aug. 14, 2026

Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly

The agency's first work as creative and media AOR launches across five origin markets

Aug. 14, 2026

Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits

Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life