Ad of the Day | Dove: The Code
Media Type:
TV
Brand
Agency
Country:
Industry:
In an impactful stride towards real beauty representation, Dove has unveiled, "The Dove Code", to mark 20 years of the Campaign for Real Beauty. The campaign was created by Brazilian independent agency Soko, to challenge and transform the portrayal of women on AI-generated content. At the heart of the campaign Dove commits to never using AI to replace real women in its ads. By showcasing the embedded Dove's principles into AI, the campaign seeks to redefine what beauty looks like in the digital age, ensuring of beauty. The Real State of Beauty: a global report by Dove revealed the impact of AI on body confidence, with 1 in 3 women feeling pressure to alter their appearance because of what they see online, even when they know it’s fake or AI generated.
Credits
Advertising Agency:
SOKO, Sao Paulo, BrasilDate:
April, 2024
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football
There is nothing quite like the anticipation and energy that comes along with a major tournament
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort