Ad of the Day | Heinz: Proud Sponsor of Calcio Mangiato

9.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Italy

Industry:

Food

There is only one thing Italians love as much as their food, and that is football. Every match comes with its unique and magical rituals whether in a stadium, at home, or restaurant. It’s undeniable that, in Italy, the most recognized association with football is the sandwich. It is this special relationship that inspired Heinz’s new brand platform for sauces - "Proud Sponsor of Calcio Mangiato" - created by DUDE Milan.

Credits

Advertising Agency:

DUDE, Milan, Italy

Chief Creative Officers & Partners:

Livio Basoli, Lorenzo Picchiotti

Creative Directors:

Davide Labo, Luca Riva

Head of Content:

Ludovica D'Aquino

Art Director:

Mariano Barresi

Copywriter:

Alessandro Magnani

Junior Art Director:

Marzia Cimino

Junior Copywriter:

Camilla Vigano

Client Director:

Elena Panza

Account Director:

Martina De Siervo

Account Manager:

Silvia Asta

Digital PR Manager:

Vittoria Caron

Chief Strategy and Innovation Officer:

Lorenzo Foffani

Strategy Director:

Marco Mammino

Integrated Production Director:

Matteo Pecorari

Senior Producer:

Maria Chiara Muglia

Producer:

Vincenzo Perrotta

Head of Physical Production:

Simone Raddi

Junior Production Coordinator:

Francesca Di Donna

Post Production Director:

Seba Morando

Post Producer:

Miriam Ottina

Senior Film Editor:

Niccolò Gobbi

Motion Designer:

Gabriele Frigimelica

Junior Film Editor & Motion Designer:

Federico Catania

Editor:

Davide Vitola

Colorist:

Giorgia Meacci

Music and Mix:

Magma Music Agency

Director:

Alessandro Redaelli

Autor:

Ruggero Melis

DOP:

Tommaso Merighi

Scenography:

Amalia Valsecchi

Photographer:

Glauco Canalis

Media Agency:

Carat

Influencer Marketing Agency:

Dentsu Creative

Talent Agencies:

Innova Agenzia

Sandwich Heroes:

Mauro Perosin, Massimo e Sofia Dardano, Ruggiero Lentini

Date:

January, 2024

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