Ad of the Day | Home Centre: Falling in Love
Media Type:
Film
Brand
Agency
Country:
Industry:
Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative.
Credits
Advertising Agency:
Leo Burnett, Dubai, UAEProduction Company:
Publicis Middle EastDate:
December, 2022More from Home Centre
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