Ad of the Day | Hyundai: Dad's Precious Cargo

5.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched a new campaign for its significantly enhanced 2023 Palisade SUV. Encompassing the fourth vehicle and latest extension of the novel OKAY Hyundai theme, the campaign, titled "Dad's Precious Cargo," showcases the special bond and connection within the African American father-daughter dynamic.

Credits

Advertising Agency:

Culture Brands

Date:

August, 2022

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are