Ad of the Day | ITV & Veg Power: Eat Them To Defeat Them

9.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Eat Them To Defeat Them is a radical new national advertising campaign, launching Friday 25th January on ITV that aims to inspire kids to eat more healthily and help tackle rising childhood obesity. The vegetables are taking over the world and in order to defeat them...the kids need to get eating them!

Credits

Advertising Agency:

adam&eveDDB, London, UK

Copywriters / Art Directors:

Mark Lewis, Matt Fitch

Planners:

Martin Beverley, Hugh De Winton, Sara Keegan

Producer:

Sally Pritchett

Chief Creative Officer:

Richard Brim

Account Executive:

Clive Olamiju

Account Director:

Mitch Lovich

PR Manager:

Jessica Dunley

Project Manager:

Alice Southam

Designer / Typographer:

Danny Edwards

CEO:

Mat Goff

Media Agency:

Goodstuff

Production Company:

Pulse Films

Executive Producer:

Lucy Kelly

Director:

Ninian Doff

Producer:

Ellie Fry

Cinematographer:

Patrick Mellor

Production Manager:

Ria Hanish Oakes

Production Designer:

Tim Gibson

Edit Company:

Work Editorial

Editor:

Mark Edinoff

Post Production Company:

nineteentwenty

Colourist:

Kai Van Beers

VFX Supervisor:

Ludo Fealy

Producer:

David Keegan

2D Artists:

Robert Lilley, Nicole Palucsis

3D Lead:

Martin Blunden

3D Artists:

Mike Farrar, Josh Barlow

Music Supervision:

String and Tins

Composers:

Lukas Ledzki, Michal Smorawinski

Sound Company:

String and Tins

Sound Engineer:

Adam Smyth

Date:

January, 2019

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are