Ad of the Day | KFC: The Story of the Little One
Media Type:
Film
Despite its worldwide renowned fame, KFC operates just 7 stores in Greece, making it hard to establish connection and build brand image. Therefore, KFC's iconic tagline "finger lickin' good" as well as its ballsy brand character are unknown to Greeks. In an attempt to "wake up" those assets and transform the "sweet American grandpa" - as Greek perception has it - to a cool guy you'd hang out with, we employed storytelling; but not the casual one. Storytelling that can have scroll-stopping power on social media cluttered timelines. Where surrealistic meets provocative... is where the Story of the Little One begins.
Credits
Advertising Agency:
Frank and Fame, Athens, GreeceCreative Director:
Giannis VassilopoulosAssociate Creative Director:
Michalis AsikopoulosArt Directors:
Magdalini Stefanatou, Anna ZoumiCopywriters:
Sifis Miliarakis, Ismini KakouraStrategic Planner:
Nora MalamidouSocial Media Manager:
Lefki KarantoniCommunity Manager:
Stelina PapanastasiouAccount Director:
Romina NanouAccount Supervisor:
Katerina ChristodoulopoulouProduction Company:
FilmikiDirector:
Vasilis KatsoupisExecutive Producer:
Pathy KatsoufiSound:
Rabbeats MusicDate:
February, 2020More from KFC
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The storyline then brings us back to the foundational childhood moments that define who we are