Ad of the Day | Lacoste: Crocodile Inside

8.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

In this new film by Lacoste heroes seek the inner strength to overcome adversity

Credits

Advertising Agency:

BETC Paris, France

Agency Management:

Bertille Toledano, Fanny Buisseret, Gaëlle Gicqueau

Executive Creative Director:

Rémi Babinet

Creative Directors:

Aurélie Scalabre, Damien Bellon, Olivier Aumard

Art Director:

Aurélie Scalabre

Copywriter:

Olivier Aumard

Assistant Art Director:

Jessica Fecteau

Music Creative Director:

Christophe Caurret

Strategic Planning:

Philippe Martin-Davies

Internal Production:

General Pop- Fabrice Brovelli, Karim Naceur, Slim Trabelsi

External Production:

Iconoclast

Producer:

Charlotte Marmion

Director:

Megaforce

Sound Production:

Iconoclast

Media Agency:

Havas Media

Date:

May, 2019

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges