Ad of the Day | Lay's: Distracted Stadium
Media Type:
Film
Brand
Agency
Country:
Industry:
Lay’s new global football campaign shows just how distracting a bag of Lay’s is…on the biggest football stage ever. Set inside a 70,000 seater football stadium on a UEFA Champions League night, the hero film, “Distracted Stadium”, playfully captures what happens when one person opens a bag of Lay’s; we watch as thousands of fans, cameramen, match officials, players and more, are pulled towards the Lay’s to join in the fun, with a few surprises along the way! The campaign features Leo Messi, Paul Pogba and – in a first for Lay’s football – women’s UCL superstar, Lieke Martens, across a number of exciting touchpoints, including digital content and limited edition packaging.
Credits
Advertising Agency:
180Kingsday, Amsterdam, NetherlandsCreative Directors:
Ed Ryder, Joe CraigCreatives:
Helen King, Alex BolderoffProducer:
Mike WinekBrand Director:
Jim O'ReganAccount Director:
Max HurfordProduction Company:
Academy FilmsDirector:
Jack DriscollProducer:
Tom CartwrightDirector of Photography:
Tat RadcliffePost Production Company:
The MillExecutive Producer:
Chris AllenProducer:
Tom MantonColourist:
James Bamford2D Lead Artist:
James Mac3D Lead Artist:
Ben BlundellEditorial:
Cut + RunEditor:
Ben CampbellAudio Post Production:
Stainless SoundAudio Post Producer:
Nick SmithDate:
March, 2020
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door