Ad of the Day | Lay's: Distracted Stadium
Media Type:
Film
Brand
Agency
Country:
Industry:
Lay’s new global football campaign shows just how distracting a bag of Lay’s is…on the biggest football stage ever. Set inside a 70,000 seater football stadium on a UEFA Champions League night, the hero film, “Distracted Stadium”, playfully captures what happens when one person opens a bag of Lay’s; we watch as thousands of fans, cameramen, match officials, players and more, are pulled towards the Lay’s to join in the fun, with a few surprises along the way! The campaign features Leo Messi, Paul Pogba and – in a first for Lay’s football – women’s UCL superstar, Lieke Martens, across a number of exciting touchpoints, including digital content and limited edition packaging.
Credits
Advertising Agency:
180Kingsday, Amsterdam, NetherlandsCreatives:
Helen King, Alex BolderoffProducer:
Mike WinekBrand Director:
Jim O'ReganAccount Director:
Max HurfordProduction Company:
Academy FilmsDirector:
Jack DriscollProducer:
Tom CartwrightDirector of Photography:
Tat RadcliffePost Production Company:
The MillExecutive Producer:
Chris AllenProducer:
Tom MantonColourist:
James Bamford2D Lead Artist:
James Mac3D Lead Artist:
Ben BlundellEditorial:
Cut + RunEditor:
Ben CampbellAudio Post Production:
Stainless SoundAudio Post Producer:
Nick SmithDate:
March, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly
The agency's first work as creative and media AOR launches across five origin markets
Aug. 14, 2026
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life