Ad of the Day | Proximus: Hide and Seek

9.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Electronics, Technology

Screen-time among teenagers continues to rise, and when young people want to avoid confrontation, they tend to hide, both in real life and behind their screens. Responding to a growing reality on the role of connectivity in young people’s lives, Belgian telecommunications company PROXIMUS wanted to challenge them to step away from screens - if only for a moment - by launching a new campaign 'Hide & Seek'.

Credits

Advertising Agency:

AKQA, Denmark

Date:

September, 2025

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