Ad of the Day | Publix: Hispanic Heritage Month

9.8

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

The popular supermarket chain Publix has tapped director Jorge Aguilera to helm its latest spot commemorating Hispanic Heritage Month (September 15–October 15). Delivered with premium craftsmanship and cultural care, the team behind this film has imbued it with a vibrant energy that celebrates generational legacy through subtle detail and heartfelt performances.

Credits

Advertising Agency:

Madre

Executive Producer:

Paulina Zuluaga

Line Producer:

Fred Daniels

Director:

Jorge Aguilera

DP:

Tod Campbell

Production Designers:

Kayla Kummerl, Kristen Kummerl

Social Director:

Sarah Clift

Editor:

Juan Fontana

Color:

Ryan McNeal

Sound:

Matias Barberis

Post Production:

Edith Sanchez

HOP:

Gretchen Siss/ Publix

EP:

Joseph O’Brien

GCD:

Emily Woodrow

Producer:

Jason Stephens

Creative Director:

Matt Reucker

Art Director:

Gemini Thauberger

Copywriter:

Lauren Wilson

Multicultural Content Strategist:

Mirda Burgess

Date:

September, 2025

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door