Ad of the Day | RAF: Initialise
Media Type:
Online
Brand
Agency
Country:
Industry:
The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies.
Credits
Advertising Agency:
Engine, London, UKHead of Film:
Melody SylvesterCreative Director:
Christopher RingsellArt Director:
Joe Roberts, Doug RedfernHead of Creative Technology:
Kim LawrieSenior Creative Technologist:
Simon CumminChief Strategy Officer:
Matt RhodesPlanner:
Alpesh Patel, Simon ButcherAccount Management:
Richard Williams, Olivia ConroyHead of Production:
Anita OsbourneProduction company:
EngineDirector:
Ryan DzierzekProducer:
Max ThomasDirector of Photography:
Tony C MillerEditor:
James DemetriouPost Production:
Axe & IronPost Supervisor:
David CliftonSound Company:
FactorySound Producer:
Mikey HillSound engineer:
Phil BollandColourist:
Matt TurnerDate:
August, 2022
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